Concept · UX/UI · Design System · Corporate
Techiia — an enterprise tech holding, dialed in.
TECHIIA is an international technology holding of very different businesses — esports, IT, hardware, motorsports, a foundation — that had no website at all. Working from the client brief, I designed its first corporate site from the ground up: an information architecture that organizes a sprawling multi-business portfolio into a clear, credible, enterprise-grade experience across eight languages — then took it from interactive prototype to high-fidelity UI to dev-ready components handed to the build team. It shipped, and years later still runs almost exactly as designed.
Context & Challenge
A sprawling holding with no front door.
TECHIIA brings together very different businesses under one holding — esports (WePlay), IT (JMIND, Enestech), hardware and merch (WP Merchandise), motorsports, a foundation. It had no website at all. The job: give a complex, multi-business holding a credible, enterprise-grade digital front door — one that reads clearly to partners, investors, talent and media, carries a lot of content (businesses, team, news, CSR) without feeling heavy, and works across eight languages. With no prior site, every structural decision was a first.
Audiences & goals
One site, several very different readers.
An audience map from the client brief — not researched personas. A holding this broad speaks to several very different readers at once — partners weighing credibility, investors looking for stability, talent judging the employer brand, press after facts, the public reading its values. The design job was giving each a clear, fast path to what they came for — and that mapping drove the IA and navigation.
Scale, expertise, the portfolio of businesses, credibility.
Stability, principles, leadership, track record.
Careers, culture, employer brand.
News, facts, contacts, press materials.
CSR, values, association memberships.
Benchmark scan
Learn how holdings tell a many-business story.
A light reference scan of holding and conglomerate corporate sites (VW Group, J&J, Mars-style portfolios). The pattern is consistent — and Techiia follows the same logic.
Lead with the corporate narrative (goal, principles) · clear paths into each business · straightforward navigation · one flexible design system across a diverse portfolio.
An overwhelming "list of everything"; a heavy, over-corporate feel; inconsistent styling across sub-businesses.
The approach
From a client brief to dev-ready — no guesswork left for the build.
I ran it end-to-end from the client brief (stakeholder input — no user research), structuring the holding's information architecture, then designing straight into a prototype, the UI, and the elements prepared for development. No wireframe stage: brief → prototype → UI → handoff.
Client brief
Stakeholder input — the businesses, the story, the goals.
Information architecture
Corporate story → businesses → team → careers → media → CSR → contacts.
Prototype → UI
Interactive prototype, then high-fidelity UI — no wireframe stage.
Dev-ready handoff
UI guide, components and specs handed to the client's dev team.
Selected pages & system
A holding that finally reads like one.
Impact
No vanity metrics — proof by fidelity and longevity.
Shipped & durable
Went live and, years later, still runs almost exactly as designed — the brand was later lightly refreshed, so some visual elements changed.
Structured the complexity
A sprawling multi-business holding organized into one clear, enterprise-grade corporate site.
Built to scale
Multilingual (8 languages), a repeatable business-page template, and a component system the dev team could run and extend.
End-to-end delivery
Client brief → IA → prototype → UI → dev-ready handoff.
What shipped